Social Media

Sample Social Media Posts

Are you ready to be a part of Avenues for Hope? It’s a day to celebrate all the good going on in our communities! #AvenuesForHope
Mark your calendars for Dec 1 - 31. It will be a day for everyone to support our campaign at [link to profile page]. #AvenuesForHope
It’s time to show that Idaho is full of generosity! On Dec 1 - 31, help us celebrate #AvenuesForHope!
We’re getting pumped for Avenues for Hope! Join the conversation by following @GivingDay and liking the #AvenuesForHope page on FB!
Get ready to get up and give for Avenues for Hope on Dec 1 - 31! Follow @GivingDay to stay updated on the giving movement!
A little can go a long way when we get together and give together on Dec 1 - 31 for Avenues for Hope! Join the movement!
“I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for Avenues for Hope!
“My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #AvenuesForHope
Your generosity for Avenues for Hope was momentous! Thank you for donating, sharing, engaging, and making [community name] a better place
Because of supporters like you, Avenues for Hope was successful at raising awareness and donations for important causes throughout [community name] - Thank you!

Save the date: Avenues for Hope is Dec 1 - 31! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit avenuesforhope.org to find out more.
The real success of Avenues for Hope will not be how much money we raise but the tremendous impact those dollars will have when nonprofits across Idaho put them to work! Join the giving on Dec 1 - 31 at avenuesforhope.org.
Dec 1 - 31 will be a historic day for everyone in Idaho to GIVE BIG! You can learn more about Avenues for Hope and support our campaign at [link to your profile page]. #AvenuesForHope
Let’s show everyone that Idaho is full of generosity! On Dec 1 - 31, help us celebrate Avenues for Hope and continue [explanation of mission/work]
We’re so excited to be a part of Avenues for Hope! You can support our campaign by visiting avenuesforhope.org and donating on Dec 1 - 31. #AvenuesForHope
On Dec 1 - 31, you will have the chance to give where your heart is! To support our campaign, go [link to profile page]. #AvenuesForHope
We are so grateful for our generous supporters who gave during #AvenuesForHope. Each gift made during this campaign will allow us to further our mission of {organization's mission}. Thank you to all who took part in this day with us!
We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {organization name} has received during #AvenuesForHope and look forward to sharing our stories of impact.

Tip: Instagram and Facebook can share the same post! If you've connected your accounts, the posts below are written to work on both platforms at once. Pair each with a strong graphic — use Canva.com for easy, on-brand visuals.

Save the date! Avenues for Hope is Dec 1 - 31 — a day for our entire community to come together and give back. Visit avenuesforhope.org to learn more and be part of something bigger. #AvenuesForHope #GivingDay #Nonprofit #Idaho

Every gift makes a difference. On Dec 1 - 31, join us for Avenues for Hope and help us continue [explanation of mission/work]. No donation is too small — your support goes a long way. avenuesforhope.org #AvenuesForHope

Dec 1 - 31 is almost here! We're participating in Avenues for Hope and we need YOUR help to reach our goal of [GOAL]. Share this post, spread the word, and give at avenuesforhope.org. #AvenuesForHope #GiveLocal

Today is the day! 🎉 Avenues for Hope is HERE and we have until 11:59PM MT on December 31 to make it count. Every dollar raised today supports [mission/cause] right here in Idaho. Give now at avenuesforhope.org — and tag a friend who cares about [cause]! #AvenuesForHope

We're halfway there! 🙌 [ORG NAME] has raised [AMOUNT] so far during Avenues for Hope — help us reach [GOAL] by 11:59PM MT on December 31. Click the link in our bio to donate. Every share helps too! #AvenuesForHope #GivingDay

Last chance! ⏰ Avenues for Hope ends at 11:59PM MT on December 31 tonight. If you've been meaning to give, now is the moment. Head to avenuesforhope.org and make your gift count before midnight. #AvenuesForHope #GiveNow

THANK YOU! 💛 Because of your generosity during Avenues for Hope, [ORG NAME] raised [AMOUNT] — and that means [specific impact]. We are so grateful for this community. Stay tuned for updates on how your gift will be put to work. #AvenuesForHope #ThankYou

Dec 1 - 31 is Avenues for Hope — a day when our entire community comes together to support the causes that matter most. We're proud to be participating and would love your support. Visit avenuesforhope.org to learn more and give on Dec 1 - 31. #AvenuesForHope

Every dollar raised during Avenues for Hope goes directly toward [mission/program]. Here's what that looks like in practice: [one sentence impact stat or story]. Join us on Dec 1 - 31 and help us do even more. avenuesforhope.org #AvenuesForHope

I'm proud to support [ORG NAME] during Avenues for Hope on Dec 1 - 31. Their work in Idaho has made a real difference in [cause area], and this giving day is a chance for all of us to help them go further. I hope you'll join me. #AvenuesForHope

We're [X days] away from Avenues for Hope! Our goal is to raise [AMOUNT/# OF DONORS] by 11:59PM MT on December 31 on Dec 1 - 31. If you believe in [mission], we'd be grateful for your gift — and even more grateful if you share this with your network. avenuesforhope.org

Today is Avenues for Hope! We have until 11:59PM MT on December 31 to reach our goal of [GOAL]. Every contribution — no matter the size — makes a direct impact on [cause/community]. Give now at avenuesforhope.org and help us finish strong. #AvenuesForHope

We did it — thank you! Because of supporters like you, [ORG NAME] raised [AMOUNT] during Avenues for Hope. That means [specific impact — e.g., "150 more families served," "500 meals provided"]. We are grateful for this community. More updates to come on how these funds will be put to work. #AvenuesForHope

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for Avenues for Hope!

Get started by liking the Avenues for Hope page. This will allow you to get updates, important information and tips for Avenues for Hope. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Avenues for Hope. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Avenues for Hope so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heart-felt message a day or two after.

Do all of the above and repeat...again and again and again.

Twitter (X) Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter (X) is instant and efficient!

Below you will find a few tips to help you have success.

Follow @GivingDay’s Twitter account. Go to www.twitter.com/GivingDay and click the Follow button. Now you can begin receiving and sharing information about Avenues for Hope.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers and other community leaders.

Tell your followers that you are participating in Avenues for Hope. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @GivingDay handle and #AvenuesForHope to further spread your organization’s words. Show that you are a part of Avenues for Hope by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on the day of Avenues for Hope)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow AvenuesForHope on Instagram. Head to www.instagram.com/AvenuesForHope to “Follow” the activity around Avenues for Hope.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in Idaho.

Use the #AvenuesForHope hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

LinkedIn Tips

LinkedIn is one of the most powerful — and underutilized — platforms for nonprofit fundraising. With a professional audience that skews toward decision-makers, donors, and community leaders, LinkedIn is ideal for building credibility and reaching supporters who can give and influence others to give too.

Below you will find a few tips to help you have success.

Follow @GivingDay on LinkedIn. Go to your LinkedIn search bar, find the Avenues for Hope page, and click Follow. Share the page with your staff, board, and volunteers and ask them to follow and engage with posts leading up to Dec 1 - 31.

Post from your personal profile, not just your organization's page. LinkedIn's algorithm heavily favors personal profiles over company pages. Your Executive Director, board members, and staff sharing content from their own accounts will reach far more people than posts from the organization alone. Encourage your team to post their own "why I give" stories in the weeks leading up to Avenues for Hope.

Lead with impact, not just the ask. LinkedIn audiences respond well to data, outcomes, and professional storytelling. Share a compelling statistic about your mission, a brief case study, or a milestone your organization has reached. Then connect it to Avenues for Hope and how readers can help you go further.

Use #hashtags and @handles. Include #AvenuesForHope in every post, along with relevant cause-based hashtags like #nonprofit, #philanthropy, #givingback, or hashtags specific to your mission area. Tag @GivingDay when sharing content so your posts are visible to the broader Avenues for Hope community.

Engage your professional network directly. LinkedIn makes it easy to reach corporate donors, foundations, and community partners. Consider reaching out to connections at local businesses or partner organizations with a personal message asking them to share your campaign or make a gift on Dec 1 - 31. A direct, personalized message goes a long way on LinkedIn.

Share milestone updates on the day of Avenues for Hope. Post progress updates throughout Dec 1 - 31 — "We've reached 50% of our goal!" posts with a clear call to action create momentum and urgency. LinkedIn users who missed your earlier posts may see a mid-day update and be inspired to give before the day ends.

Thank your donors and champions publicly. After Avenues for Hope, post a heartfelt thank-you that highlights the total raised, the impact it will have, and a shoutout to any corporate sponsors or major supporters (with their permission). Recognition posts perform well on LinkedIn and help steward relationships for future campaigns.

Post consistently in the weeks leading up to Avenues for Hope. Aim for 2–3 posts per week starting at least three weeks before the event. Build a narrative arc: start with mission impact, move to campaign goals, then finish with urgency and the call to give on Dec 1 - 31.